Exam practice question and answer free essay sample

Marketing can be defined as an organization function and a set of process foe creating, communicating and delivering value to the customer and for managing customer relationship in a way that it benefits the organization and its stakeholders. In order to understand the marketplace and customer needs and wants, marketers need to identify the needs of the consumer, which is defined as the state of felt deprivation, such as hunger and self-actualization needs. Next, it advanced into wants, which is defined as the form of human need that is shaped by culture and individual personality. To satisfy ones hunger, they may opt to eat either rice or noodles depending on their preference. Demand, the human wants that are backed by buying power indicates a person’s financial ability to buy their wants. Organizations need to identify its microenvironment and macroenvironment to identify forces or actors in the business environment that can have effect on the organization’s marketing and business activities. We will write a custom essay sample on Exam practice question and answer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Microenvironment of a company is made up of the company itself, its competitors, the suppliers, customers, marketing intermediaries and the publics. The publics are those people or organization that affect the operations of the organization. There are seven publics in total, which is made up of financial publics, media publics, citizen-action publics, government publics, local publics, general publics and internal publics that affects the marketing operation of an organization. Financial publics are banks and insurance companies that affect the company success in obtaining loan. Macroenvironment is the larger societal force that affects the whole environment. In an organizations macroenvironment, it consist of demographic environment, economic environment, natural environment, technological environment, political environment and cultural environment. Demographic environment is mainly made up of the changing age structure in the population, the changing family, geographical shift in population, better educated and white collar population and increased in ethnic diversity. A changing age structure means that as a person’s age grows, their needs and wants for a certain product will change according to their life cycle. After identifying the environment, marketers will undergo marketing research process. The first step of marketing research process is to define the problem and research objectives, which contains of exploratory, descriptive and causal research objectives. Next, the process will be continued by the development of the research plan from secondary source and primary source. Then it will decide on the research approaches it will utilize whether it is observational, experimental, ethnographic or survey type of research. Then, it researcher will decide on the contact method through mail, telephone, personal and group interviews or online marketing research. Then it will proceed to sampling plan and research instruments like mechanical devices and questionnaire. The processes are completed by implementing the plan and report it to the management. After research, marketers need to identify the factors that influence a consumers purchasing behavior. The factors that determine the buyer decision are personal factors, social factors, psychological factors and cultural factors. Social factors consist of age and life cycle, reference groups and roles and status in the society. For example, according to the age and life cycle of everyone, the needs and wants of an individual differs as their age grows, an old man require a walking stick. In buying a product, consumer may display one of the four buying behavior, which consist of complex buying behavior, dissonance-reducing buying behavior, habitual buying behavior and variety-seeking buying behavior depending on the involvement and the perceived brand difference from the consumers. In buying an item, consumers may go through stages such as problem recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior. Then, marketers will move on to the next step of the marketing process of designing customer-driven marketing strategy. To create a marketing strategy, marketers need to identify the segments in a particular market. A market is a set of potential and actual buyers of a product. Market segmentation can be divided into four variables, which consist of geographical, demographic, psychographic and behaviorial. But then, there are some criteria in assessing the effectiveness of the segmentation by looking into the measurable, accessible, substantial, differentiable and actionable in the segmented groups. After segmentation, marketers will proceed to market targeting, defined by evaluating segment attractiveness and selecting one or more segments to enter. In evaluating market segments, marketers need to look into the segment size and growth, the structural attractiveness of the segment and the company’s objectives and resources. The companies can decide to use a range of market-coverage strategies such as differentiated marketing, undifferentiated marketing, concentrated marketing or micromarketing depending on the product they offers. After targeting, the company can differentiate their offering by giving superior value from several aspects, product, service, image or personnel differentiation. Customer value is the difference between the benefits gain from using and owning a product and cost of obtaining it. Thus consumer tend to purchase what they perceived as the highest value. Marketer will make their offering superior than of competitors by offer more value in its current offering to justify high price or lower price to compensate for low perceived value. Organizations need to have its own marketing offering in order to deliver value to customers. Marketing offering is a combination of product, service, information and experience that is offered to a market to satisfy a need or wants. Product is anything that can be offered into a market for attention, acquisition, use or consumption that might satisfy a need of wants. Products are classified into three different levels, which consist of core products, actual product and augmented products. Next, marketer will determine whether the product falls into the different categories of the consumer markets such as convenience goods, shopping goods, specialty goods and unsought goods. Or if it is industrial goods, the category of materials and parts, capital items and supplies and services. In service, its characteristic is intangible, inseparable, perishable and variable. Price is sum of value that the customer exchanges for the benefits from using or having a product or services. The internal factors that affect pricing are the marketing objectives, the marketing mix strategy, cost and organizational consideration while the external factors are market and demand, competitors price and offer and other factors such as economic conditions and government regulations. Some of the approaches in pricing are cost-based pricing, value-based pricing and competition-based pricing and price skimming and penetration for new innovative products. Promotion is an act that persuades the publics about the products or brands merits. In influencing the consumers to buy its products, marketers can utilize integrated marketing communication tools such as advertising, direct marketing, personal selling, sales promotion and public relation. For example, marketer can use sales promotion in the form of tools such as coupons, rebates and discounts that act as sort-term incentives to build add-in value to encourage people to buy it products. The next tool is place where it describes how the product is made available to customer. Marketer can examine the number of marketing intermediaries where it consists of intensive distribution, exclusive distribution and selective distribution. For example, the goods that run on intensive distributions are normally fast moving consumer goods that are stocked in as many outlets as possible. It is available anywhere and anytime. Process involves the process that is part of the service. For example, if a car owner who experience poor customer service during one of his regular service, then he or she will not recommend the company to others and is less likely to rebuy the brand. People in an organization determine the success of the organization’s process in delivering superior value and satisfaction. Example, a lack-trained employee may mislead a customer into buying the wrong needs. Physical evidence is the quality of services in physical feature the customer can see, such as brochures and facilities. Without the presence of lecture halls, one could doubt the presence of the university whether it is a place for academic learning. In building profitable customer relationship, one must look into the customer satisfaction, which is defined as customer evaluation of the product or service feature, or the product or service itself. Customer satisfaction prompt repeat purchase thus is important. Satisfaction is influenced by the customer’s past buying experience from the company or its competitors, the information given and promises by the company or its competitors and what the customer thinks of a fair value in the price they paid. Feedbacks, mystery shoppers and exit interviews set a platform to improve the customer satisfaction which then strengthens the bond between the company and the customer thus leading to higher customer loyalty. After accessing satisfaction, marketers need to concern by building and maintaining profitable customer relationship by delivering superior customer value and satisfaction. Retaining current customer relationship is cheaper than to attract new customer. In retaining customers, marketers can implement club and frequency marketing program to strengthen bonds with the customers. By building strong customer relationship, a company can capture value from customer in the form of loyalty, profits and the spread of word of mouth from them. When the company produces superior value to the customers, most likely it will generate high customer satisfaction. High satisfaction lead building long lasting relationship with the customer gaining the loyalty of these customers in a long period, profits will eventually grow. Companies aim to achieve lifetime customer value, share of customer and customer equity from the customers.. All in all, by creating, delivering superior value and developing a strong customer profitable relationship, one can achieve returns like profits and sales, a monetary return and brand loyalty from the loyal customers. Q3. The six forces in an organization’s macroenvironment is cultural environment, political environment, economic environment, technological environment, demographic environment and natural environment. Demographic environment is based on the utility of demography, which is defined as the study of human population in terms of size, religion, occupation, age, sex and education. The changing age structure of the population is one of the factors that affect the macroenvironment. People of different age have different wants and needs and will continue to change as their age varies. The increase in aging population because of low birth rates and higher life expectancy has change the demand for certain products in the market. For example, youths wants products that match their lifestyle of cool and adventurous like game consoles, skateboards and smartphones while those baby boomers typically in their 50s now wants products like vacation, massage chair and antique vase. Geographical shift in population is also one of the factors. It can be categorized into movement between states, movement from rural to urban areas and movement from city to suburbs and back again. For example, the need for air-conditioning is more likely to be in demand in the Northern Territory, which is very hot than the demand in Sydney, which is cooling. A better-educated and more white-collar population has trigger the demand for formal attires such as a suit and corporate skirt. Next, an increasing of ethnic diversity in Malaysia has trigger the rising demand for wasabi and rice from the Japanese population that migrated to Malaysia. Every group of people has their specific wants depending on their attitude, behavior and buying habits too. Q6. Consumer product is made up of convenience products, shopping products, specialty products and unsought products. Convenience products are consumer products and services that the customer usually buys frequently, immediately and with minimum comparison and buying effort. It can be relate to habitual buying behavior too when the purchase of a product is made without much consideration and it is cheap despite widely available. Examples are washing powder and broom. Shopping products are less frequently purchased consumer products and services that customers compare carefully on suitability, price, quality and style. Consumers spend considerable amount of time and effort to access information about the products. It is classified as in complex buying behavior. Examples are television and laptops. Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase purpose. It is classified under the buying behavior of complex buying behavior and dissonance reducing buying behavior. This kind of product is purchase without much comparison with other brands. Examples are a Gucci handbag and a luxury car. Unsought goods are consumer products and services that the consumers either doesn’t know about it or knows but do not consider buying it. These products need intensive marketing such as promotions and advertising. Examples are funeral services and life insurance.

Explain why the concentration of water in cells should be maintained within a narrow range for optimal function.

Explain why the concentration of water in cells should be maintained within a narrow range for optimal function. Water in cells should be maintained in narrow range of concentration for optimal function.What happens if water concentration of a cell increases beyond the range?If we put a cell in a hypotonic solution... (Solution with less salt concentration).Osmosis is the net movement of water molecules from a region of high concentration to a region of their low concentration through a selectively permeable membrane.Therefore water molecules move from external watery environment to the cell. This is known as endosmosis.If a plant cell has lower water potential than the narrow range, water molecules move towards the cell until the concentration of cell reaches the narrow range. Therefore the cell will absorb water until it reaches the maximum volume. Rigid cell wall controls the volume of cell. This state is known as turgid.If animal cell has lower water potential than its limit the cell will absorb water from external environment.Human red blood cells. a. Seen from the surface. b...Animal cell s do not have cell wall. Therefore there is no limitation for absorption of water. Cell will burst when their volume exceed than maximum level. This can be seen if we place a red blood cell (erythrocyte) in distilled water on a microscopic slide and observe under the microscope. Red blood cell soon begins to inflate and burst like an inflated balloon.What happens if water concentration in cell decreases below its range?If we put a cell in a hypertonic solution... (Solution with high salt concentration), the cell starts to shrink due to water in cell moves out side the cell. This is known as exosmosis.In Plant cell the cytoplasm is attached with cell wall due to shrinkage the cytoplasm will shrink and detached from the cell. This shrinkage is known as plasmolysis. Eventually cell will die due to loss of water.

Zoot suit riots Essay Example | Topics and Well Written Essays - 1250 words

Zoot suit riots - Essay Example Zoot suit riots This was due to the fact that the Mexican immigrants were perceived as a direct threat to the lives of Americans, since they were often implicated in matters concerning crime and gang violence. Despite the wrongfulness of the American stereotype of the local Hispanic population, the fact that they were present in the United States and that they had made a life for themselves in their adopted country against all odds that were set against them put local public opinion in opposition to them. The fact that members of the American navy, many of whom had never set foot in Los Angeles, chose to attack members of the Hispanic population in the city, with wide public support is among some of the worst racist incidents to happen in the United States. It is possible that the feeling of losing control had become almost unbearable for the white population because of the growing confidence of Mexican Americans in their new environment. The Mexican Americans had come to the United States with barely anything to their names but by the 1940s, they were becoming an increasingly prosperous people, since they took advantage of almost every opportunity that came their way to make it in their adopted country. For quite a large number of them, their coming to America and starting their lives anew, away from the poverty prevalent in their home country was indeed the achievement of the American dream. The growing prosperity and presence of Mexican Americans in Los Angeles, as well as in other parts of the United States may have been behind the motivation of the American servicemen to attack these people in what became known as the zoot suit riots.

Gambling Research Paper Example | Topics and Well Written Essays - 1750 words

Gambling - Research Paper Example But the surrounding population, which is not actively involved in gambling also, suffers from its impact, positive as well as negative. The business of gambling has been a major contender of policy makers’ dialogue since long. But unfortunately, the lack of research, especially eminent research has been hindering any positive conclusions. Furthermore, contentious and biased suggestions and studies made in this field are disabling people to determine the bang of gambling in true essence. INTRODUCTION Many countries, especially the ones suffering from economic adversity consider that gambling can be a universal remedy and magic potion to their economic and social problems. Countries having high rate of unemployment deem gambling business as a glorious opportunity of their economic revival. This includes gambling enterprises, lottery tickets and especially destination resorts. In addition, federal, local and state governments receive large amounts of money out of this business in terms taxes and receipt of lottery tickets. However, there are huge costs associated in this business along with these benefits. There exist two opponent schools of thought regarding the gambling business. The one in favor of this field regard it as a source of recreation and quick income to the people. They divide gambling in two distinct categories: Leisure gambling and Lottery gaming. According to this group, people do leisure gambling in order to add relief and entertainment to their hectic lives. This is like other recreational activities such as listening to music, playing chess or golf, etc. Whereas, Lottery gaming is done with a longing of winning large prizes. The opponent group believes that gambling or lotteries, in any way, are based on miscalculations and elusive anticipations. According to this group, the lottery player or gambler always is a victim of these illusions and misconstructions. Famous economists say that customers/ people are the common target of this busi ness. So, the effect of gambling on economy depends upon its actual impact on people individually and communities in general. Unquestionably, such sectors of business, like money-making casinos, hotels and destination resorts offer jobs with good remunerations; this include smart salary and fringe benefits such as health care, advance education and work related trainings. Moreover, the class entertainment is itself a qualitative economic and social benefit to people. These benefits monetarily support the hard beaten families and individuals but unfortunately, these benefits do not get there alone but along with a host of incontrovertible and momentous costs. Increasing number of people suffering from crisis of pathological gambling, time and again results in impoverishment, felony, suicide, separation, violence or maltreatment. Various recent studies and researches have tried to calculate these costs to society in general and individuals in particular, but no dollar amount can actua lly characterize what a mislaid or stray parent, life partner or kid means to the left over family. Furthermore, most of these costs are indirect and quantifying the costs of emotional impairs and its long lasting impact on families and their children is not possible. In many ways, the substantial impacts from problem gambling can be considered as comparable to the financial impacts of alcohol

General motors company Research Paper Example | Topics and Well Written Essays - 2000 words

General motors company - Research Paper Example The company is a South Korea conglomerate company with its headquarters in Seoul. Chung Ju-Yung founded the group in 1998 after the purchase of the second largest car company; Kia Motors, Hyundei purchased 51% of the company thus leading to the growth in the company’s operations and its market share. The acquisition of stake in Kia Motors saw the company’s reestablishment, thus leading to its growth. Hyundei Company deals in production of cars, minivans, trucks, buses and other commercial vehicles. In 2000, the company establishes a fuel task force in Yongin, which acted as the company’s research and development center. In the same year, the Hyundei saw its success after disclosing its first prototype fuel cell vehicle (FCV), which was regarded as the Sante Fe Sports Utility Vehicle just a few months signing an agreement with International Fuel Cells with an effort of supplying fuel cell power plant. The sales made by the company have over the years increased sig nificantly, for example, it made sales of over 3.6 million for its vehicles worldwide. The company is known for its operation of the world largest integrated automobile manufacturing facility, which is based in Ulsan, giving it an ability of annually producing up to 1.6 million units. Hyundai Company has been significant in the provision of employment opportunities; it has employed 75,000 persons worldwide. The company sells its vehicles to 193 countries; this is achieved by use of 6,000 dealerships and showrooms (Chung 22). The major achievement of the company was witnessed in 1986, when he sell its products in the internationally it began to sell cars to the United states, where its product Excel got nomination of being the best product this was because of its cheap prices hence affordability. This was a stepping-stone to the company and from then it began producing model using the available technology. The aggregate production of in 1990 was estimated to be over four million; the company has seen its success in development of gasoline engine and its own transmission. These developments have given the company an opportunity to become technologically independent. In 1998, the company in an effort of establishing the company as an excellent brand, management and leadership was transferred to Chung Mong Koo the son of Chung Ju-Yung. This marked the beginning of heavy investment, invention of various designs, manufacturing and effectiveness in research of the company’s vehicles. Hyundai motors have maintained its position in the region and the world its products are known for the profound performance it has portrayed; it has become the top most valuable brands worldwide (Chung). Situation Analysis The company has been ranked as the fastest growing car manufacturer in South Korea. Currently, the company is involved in marketing of 20 variants of passenger cars in six segments. The continued performance of the company of being the fastest and leading passen ger car manufacturer has lead to the company registering high sales of up to 299, 513 vehicles in 2006, and these amounts to 18.5% increase from over the previous year. The company’s growth rate in the domestic market is an increase of 19.1% in 2006 compared to 17.4% in 2005. The company’s subsidiaries like Hyundai Motor India Limited contain a fully integrated state-of-the-art manufacturing plant has assists in boosting of quality

The Indian Tourism Industry Tourism Essay

The Indian Tourism Industry Tourism Essay Atithi Devo Bhava means Guest is God. In India guest is treated as God. Max Muller stated that If we were to look the whole world to find out the country most richly endowed with all the wealth, power, and beauty which nature can bestow- in some parts a veritable paradise on Earth- I should point to India. If I were asked under what sky the human mind has most fully developed some of its choicest gifts I should point to India. Tourism is at a rising industry in India. Tourism is considered as major foreign earnings for Indian nation. India as an ancient cultural cradle of the world is considered as exotic tourist destination. It has fascinating tourist destinations like the Taj Mahal, The Khajuraho temples, The marble mountains, The Gateway of India, The Red fort and The Qutub Minar, The Ajmer Palace, The Bharatpur, Bird Sanctuary, The city of Canals and many moreThe foreign tourist longs for a tryst with India and loves to visit each and every corner of this vast country. Tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. The Ministry of Tourism is th e nodal agency for the development and promotion of tourism in India and maintains the Incredible India campaign. According to World Travel and Tourism Council, India will be a tourism hotspot from 2009-2018, having the highest 10-year growth potential. The Travel Tourism Competitiveness Report 2007 ranked tourism in India 6th in terms of price competitiveness and 39th in terms of safety and security. Despite short- and medium-term setbacks, such as shortage of hotel rooms, tourism revenues are expected to surge by 42% from 2007 to 2017. India has a growing medical tourism sector. The 2010 Common wealth Games in Delhi are expected to significantly boost tourism in India. (wikipedia ). Major Sub-categories The tourism industry has two major aspects: i. Tourism: Tourism includes various types, like medical tourism, health tourism, spiritual tourism and rural tourism, adventurous tourism.. ii. Travel: The travel segment includes various tour operators and other travel agencies. India Tourism Industrys Role in the World Economy Indian tourism industry contributes to around 5.9 percent of the countrys GDP and it provides employment to around 41.8 million of inhabitants. Indias tourism industry is calculated both in terms of business and vacations. The number of foreign tourists arriving from all over the world rose from 0.37 percent to 0.53 percent as has been stated by UN World Tourism Organization (UNWTO) in the year 2006. Indian tourism exchange earnings are approxiamtely $1.5 billion and account of 0.5 percent of the total tourism traffic of the world. Central India, The North Eastern states, Calcutta, Mumbai, New Delhi, Khajuraho, and Goa are the most popular tourist destinations. Rajasthan is paradise for the foreigners and this state provides a wide range of cultural and ethnic diversities to the visitors. Major global players Emerging Trends of Indian Tourism Industry à ¢Ã¢â€š ¬Ã‚ ¢ In an effort to boost the confidence of visitors and tourists after the Mumbai attacks, the Union Ministry of Tourism, India is launching a new scheme Visit India 2009 offering various incentives to foreign tourists and tourism industry. These value addition services will be offered to tourists visiting the country during the period April 2009 March 2010. à ¢Ã¢â€š ¬Ã‚ ¢ The Department of Tourism also has plans to organize road shows in countries like Singapore, Canada, UK, Japan and Australia, in joint venture with the IATO. The ongoing year will see a rise in the advertisements and marketing through trade fairs and exhibitions to draw the attention of foreign tourists from across the world. Moreover, there are possibilities of constructing helipads in various places to introduce the helicopter services for the tourists. à ¢Ã¢â€š ¬Ã‚ ¢ The real GDP growth for travel and tourism economy is expected to grow at an average of 7.7 per cent per annum in 2010. à ¢Ã¢â€š ¬Ã‚ ¢ Earning through exports from international visitors and tourism goods are expected to generate 6.0 per cent of total exports (nearly $16.9 billion) in 2009 and expected to increase to US$ 51.4 billion in 2019. à ¢Ã¢â€š ¬Ã‚ ¢ According to the Ministry of Tourism, Foreign Tourist Arrivals (FTAs) for the period from January to March in 2009 was 1.461 million. For the month of March 2009 the Foreign Tourist Arrivals was 472000.The reason for the decline is attributed to the ongoing economic crisis. à ¢Ã¢â€š ¬Ã‚ ¢ In spite of the short term and medium term impediment due to the global meltdown the revenues from tourism is expected to increase by 42 per cent from 2007 to 2017

My Experience as a Teenage Mother Essay -- Personal Narrative Pregnanc

My Experience as a Teenage Mother Twenty-six years have brought many changes to my home in the mountains of East Tennessee: one of the most important of these changes being the slow dissolution of what I call the ‘racial divide’. This change had just begun to take place when I found myself a frightened pregnant teenager growing up in the small community of Shell Creek in Carter County, Tennessee. It was 1977 and of the few hundred people in town, I was certain I would be the first to have a child that was half black and half white. My parents divorced when I was ten years old, so I grew up in my grandparents’ home, a place filled with love and acceptance. My grandparents had never imparted any type of prejudice, racial or otherwise to my young mind. However, I knew the Baptist church Grandma attended every Sunday warned against bi-racial relationships.. My grandparents were devout and sincere in their faith so they accepted this way of thinking. Would my family ever be able to accept this child I was carrying? I didn’t think they could at the time so I kept my secret. Telling the child’s father was out of the question as I knew he was not interested in me or our child. My pregnancy was a bi-product of youth and ignorance. The summer of 1977 passed quickly for me and the child growing inside me. I thought of the baby as a boy, although I had no idea what sex my baby was. Sometimes I wondered what he would look like. Was he smart? What would he become? Mostly I wondered how my family would react to him. How in the world was I going to raise a child alone? Being only sixteen, I was still a child myself. I knew I had only a few months to discover an answer to my question. By late fall I was b... ...nge. As she removed the tiny diaper, I saw what appeared to be a large bruise on the little boy’s bottom. My heart raced and I saw red in both eyes. â€Å"What have you done to my baby?† I screamed loud enough to wake the exhausted woman sharing my room. I lifted my sore body from the bed with angry force.† Where did he get that bruise?† I demanded. The startled nurse looked at me like I was insane. â€Å"That’s a Mongolian spot, very common in mixed babies,† she explained. â€Å"It’s not a big deal. I promise no one has hurt him.† At that moment I knew I loved the little boy like I’d never loved before. I would protect him with my life, giving him all the love in my heart. I had to figure out how to be the mother he deserved. Logan and I left the hospital together the next morning. Logan is in Iraq fighting for freedom and I came home to the mountains I love.

Simmel Modern Individual

Beatrice Ajighevi March 13, 2013 Berlin Irene According to Simmel, the development of a protective, rational barrier has a profound impact on individuals living in a metropolis. A modern individual becomes indifferent, the â€Å"blase outlook† becomes a consequence of the urban mind-set which results in a larger degree of personal freedom, they are freed from prejudices, develop a cosmopolitan attitude which develops a greater degree of personal freedom and struggle to maintain their personality and preserve their unique inwardness in a metropolis. The metropolis does differ significantly from the upbringing of a rural town.While living in a metropolis, the modern individual is constantly bombarded by a constant change of stimuli on a daily basis, â€Å"In order to adjust itself to the shifts and contradictions in events, it does not require the disturbances and inner upheavals which are the only means whereby more conservative personalities are able to adapt themselves to th e same rhythm of events. Thus the metropolitan type creates a protective organ for itself against the profound disruption with the fluctuations and discontinuities of the external milieu that threaten it†.Unlike those of a more rural setting, whose daily activities are more common, ritualistic, and expected, the modern individual deals with rapid change in a very short amount of time. In order to cope with these constant shifts, one develops a â€Å"protective organ†. The metropolitan encounters so many individuals, the protective organ allows one to not deal with each person on an emotional or personal based level. Especially in a money based economy, personal relationships are nearly impossible.The modern individual becomes indifferent to all things personal because intellectual relationships deal with others specifically for self-gain and how can other help ones advancement. One must deal with others in a matter-of-fact attitude. People are no longer treated based of f of personality or their individuality, but numerical value and worth. The blase attitude is a direct consequence of the urban mindset. The metropolitan dulls themselves due to the constant changes. It arouses the one’s mind so significantly that they can no longer harvest reaction at all. The urban environment is so superfluous, that which would amaze one from a ural setting, is boring, below average, and simply not worth noticing to the metropolitan. â€Å"Not in the sense that they are not perceived, but rather that the meaning and the value of the distinctions between things are experienced as meaningless†. In a more pastoral lifestyle, one grows up not as themselves, meaning that they have no personal freedom. Yes, they might have individual freedom; however, this is still very restricted. They are an individual of their community. They must still abide by the unspoken rules, and tolerate what is acceptable and what is not.One might be considered an individual pa rt to a larger organism, instead of its own being. Although, in a metropolis, one is exposed to personal freedom, they are allowed to make their own choices without the stipulation of another’s individual’s opinion. The blase mind-set results in a larger degree of personal freedom because â€Å"it assures the individual of a type and degree of personal freedom to which there is no analogy in other circumstances†. A being has more space to cultivate his/her own abilities and undertakings for which they themselves are accountable.The blase attitude allows a person to separate themselves from other and explore themselves internally and externally. In a rural community, things may be more closed off and closed minded. An individual in an urban setting may be freed from the kinds of political and religious prejudices felt in smaller communities because a metropolitan city is made of different people from different backgrounds with different experiences coming togethe r to form a community. There is no need for self-preservation of traditional values or beliefs that one has been brought up believing.People of incomparably individualized personalities were in constant struggle against the incessant inner and external oppression of the de-individualizing small town. A cosmopolitan attitude is when an individual’s horizon is enlarged, â€Å"For the metropolis it’s decisive that its inner life is extended in a wave-like motion over a broader national or international area†. A cosmopolitan person does not have one home, but the world is their home. They can identify with many places in the world and many cultures, unlike one from a small town, who is restricted to their traditional lifestyle.It is not about being in a place physically or being there when the action takes place, but acceptance of the moments that once took time in that place. A cosmopolitan person is not motivated to make long term roots in any given area. It is ra ther about planting seeds in many areas and making personal connections in each one. This is where quantitative values are replaced by qualitative, because it’s no longer about personal gain, but now individual relationships. Having a cosmopolitan attitude reflects a degree of personal freedom that can be achieved in an urban setting because one is not bound to one area in particular.They are free in the literal sense to go where they please, and not be bound by time-based relationships. â€Å"It is our irreplaceability by others which shows that our mode of existence is not imposed upon us from the outside† this is the definite magnitude in which ones independence and being are articulated. A cosmopolitan attitude allows a greater sense of personal freedom to set one self apart from anything else, without having to worry about the negative reprocautions imposed by a small town life.It allows one to be themselves in any given area at any given time. In a metropolis, be cause of its large size, the modern individual may have to struggle to maintain his/her personality and preserve their unique inwardness. It may be difficult to stand apart in a highly diversified community. One must make themselves noticeable. Through the responsiveness accumulated from others one may feel a feeling of self-worth, in a community where everyone has a blase attitude, and everyone is average, one wants to be out of the ordinary, and most importantly remembered. Simmel Modern Individual Beatrice Ajighevi March 13, 2013 Berlin Irene According to Simmel, the development of a protective, rational barrier has a profound impact on individuals living in a metropolis. A modern individual becomes indifferent, the â€Å"blase outlook† becomes a consequence of the urban mind-set which results in a larger degree of personal freedom, they are freed from prejudices, develop a cosmopolitan attitude which develops a greater degree of personal freedom and struggle to maintain their personality and preserve their unique inwardness in a metropolis. The metropolis does differ significantly from the upbringing of a rural town.While living in a metropolis, the modern individual is constantly bombarded by a constant change of stimuli on a daily basis, â€Å"In order to adjust itself to the shifts and contradictions in events, it does not require the disturbances and inner upheavals which are the only means whereby more conservative personalities are able to adapt themselves to th e same rhythm of events. Thus the metropolitan type creates a protective organ for itself against the profound disruption with the fluctuations and discontinuities of the external milieu that threaten it†.Unlike those of a more rural setting, whose daily activities are more common, ritualistic, and expected, the modern individual deals with rapid change in a very short amount of time. In order to cope with these constant shifts, one develops a â€Å"protective organ†. The metropolitan encounters so many individuals, the protective organ allows one to not deal with each person on an emotional or personal based level. Especially in a money based economy, personal relationships are nearly impossible.The modern individual becomes indifferent to all things personal because intellectual relationships deal with others specifically for self-gain and how can other help ones advancement. One must deal with others in a matter-of-fact attitude. People are no longer treated based of f of personality or their individuality, but numerical value and worth. The blase attitude is a direct consequence of the urban mindset. The metropolitan dulls themselves due to the constant changes. It arouses the one’s mind so significantly that they can no longer harvest reaction at all. The urban environment is so superfluous, that which would amaze one from a ural setting, is boring, below average, and simply not worth noticing to the metropolitan. â€Å"Not in the sense that they are not perceived, but rather that the meaning and the value of the distinctions between things are experienced as meaningless†. In a more pastoral lifestyle, one grows up not as themselves, meaning that they have no personal freedom. Yes, they might have individual freedom; however, this is still very restricted. They are an individual of their community. They must still abide by the unspoken rules, and tolerate what is acceptable and what is not.One might be considered an individual pa rt to a larger organism, instead of its own being. Although, in a metropolis, one is exposed to personal freedom, they are allowed to make their own choices without the stipulation of another’s individual’s opinion. The blase mind-set results in a larger degree of personal freedom because â€Å"it assures the individual of a type and degree of personal freedom to which there is no analogy in other circumstances†. A being has more space to cultivate his/her own abilities and undertakings for which they themselves are accountable.The blase attitude allows a person to separate themselves from other and explore themselves internally and externally. In a rural community, things may be more closed off and closed minded. An individual in an urban setting may be freed from the kinds of political and religious prejudices felt in smaller communities because a metropolitan city is made of different people from different backgrounds with different experiences coming togethe r to form a community. There is no need for self-preservation of traditional values or beliefs that one has been brought up believing.People of incomparably individualized personalities were in constant struggle against the incessant inner and external oppression of the de-individualizing small town. A cosmopolitan attitude is when an individual’s horizon is enlarged, â€Å"For the metropolis it’s decisive that its inner life is extended in a wave-like motion over a broader national or international area†. A cosmopolitan person does not have one home, but the world is their home. They can identify with many places in the world and many cultures, unlike one from a small town, who is restricted to their traditional lifestyle.It is not about being in a place physically or being there when the action takes place, but acceptance of the moments that once took time in that place. A cosmopolitan person is not motivated to make long term roots in any given area. It is ra ther about planting seeds in many areas and making personal connections in each one. This is where quantitative values are replaced by qualitative, because it’s no longer about personal gain, but now individual relationships. Having a cosmopolitan attitude reflects a degree of personal freedom that can be achieved in an urban setting because one is not bound to one area in particular.They are free in the literal sense to go where they please, and not be bound by time-based relationships. â€Å"It is our irreplaceability by others which shows that our mode of existence is not imposed upon us from the outside† this is the definite magnitude in which ones independence and being are articulated. A cosmopolitan attitude allows a greater sense of personal freedom to set one self apart from anything else, without having to worry about the negative reprocautions imposed by a small town life.It allows one to be themselves in any given area at any given time. In a metropolis, be cause of its large size, the modern individual may have to struggle to maintain his/her personality and preserve their unique inwardness. It may be difficult to stand apart in a highly diversified community. One must make themselves noticeable. Through the responsiveness accumulated from others one may feel a feeling of self-worth, in a community where everyone has a blase attitude, and everyone is average, one wants to be out of the ordinary, and most importantly remembered.

How to Start a Story Kick Off the Writing Process to Invest Readers

How to Start a Story Kick Off the Writing Process to Invest Readers How to Start a Story Kick Off the Writing Process to Invest Readers You want to learn how to start a story because youre smart. You know the introduction of the book is the most important part.After all, most readers skim those first few pages before deciding to read or not.So what if you had a process that intrigued readers from the first page?What if anyone who read your first few pages immediately wanted to buy your book?Its possible, and we have a proven system to make it happen.Here are the steps for how to start a story:Connect the readers and characterProduce intrigueElicit an emotion in your storyStart your story with a strong visual snapshotWrite a compelling first paragraphLeave a hintEnd the first chapter on a cliffhangerEnd the first chapter with a bookendNOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Fiction Self-Publishing Program. Learn more about it hereHow to Start a Story with IntentionBy default, nobody wants to read your book. Not even your mother. Not real ly. She’ll humor you, she’ll hope for you, but she doesn’t want to.Since nobody is instilled with an innate commitment to read your book, you must craft that desire personally. Your opening paragraph, hell, your opening sentence is as much largess most people will be offer.As any good salesperson knows, a crack is an opportunity and anything that opens a little can be forced to open a lot. All you need is confidence, technique, and the guts to push forward.To this end, when starting a story, you must:Hook the readerOffer promises to sustain interestCultivate a connectionSell the book!Yes, that is a lot to ask from the first page, which is why so many writers stop before they get started.Remember, the first page isn’t the first page you write, it is the first page someone reads. Of all the darlings you must get used to killing, your original first page should always be ripe for the axe. #1 Connect the reader to your characterYour opening sentence shouldn’t be a warning shot. No haphazard hail Mary you hope lands. It needs to be well aimed and land solid. It sets a tone, introducing the reader to you and your world.Like any first impression, it has as many don’ts attached as it has do’s. Let’s hit the do’s first.You want to achieve a minimum of one and a maximum of three of these in your first sentence. Three is pushing it, you might want to try for that all-in approach, but you will just end up coming across disorganized. A page long sentence can be an interesting, impressive feat, but as a first sentence it reeks of smarter-than-the-room and will alienate most readers.Connect the Reader to a CharacterProduce IntrigueElicit an EmotionSnapshot a Vivid ImageDiving off a cliff puts the reader immediately into the action. In film school you will see this as in media res. It works by forcing the reader to accept everything that is currently happening while also inviting them to see what happens next or hear what brought the character to this moment.To execute this action-packed introduction, you need to have a firm idea of what is happening and deliver the setting with confidence, don’t over explain and don’t linger.How to Start a Story Example:â€Å"The man in black fled across the desert, and the gunslinger followed.† – The Gunslinger by Stephen KingConnecting a reader to a character is done in several ways. You can show off a strength, reveal a weakness, or share an in:Locke Lamoras rule of thumb was this: a good confidence game took three months to plan, three weeks to rehearse, and three seconds to win or lose the victims trust forever. The Lies of Locke Lamora by Scott Lynch#2 Produce intrigueProducing intrigue works a lot the same as the Dive. The difference is you want to leave more questions than generate answers.Again, the more you know about the story when you drop this first hint, the more clearly it will communicate.Avoid vague prophecy, hit them with something that will echo when the reader arrives at the resolution.How to Start a Story Example:â€Å"Chris Mankowski’s last day on the job, two in the afternoon, two hours to go, he got a call to dispose of a bomb.† – Freaky Deaky by Elmore Leonard#3 Elicit an emotionEliciting an emotion is about getting the reader to feel something, not just displaying emotive language. You don’t want the reader to feel for the character or the world, as those fall into other categories.With this opening, you need to place the reader in a specific emotional headspace to engage with the rest of the page. You accomplish this by using trigger phrases and touchstones.How to Start a Story Example:â€Å"The sky above the port was the color of television, tuned to a dead channel.† – Neuromancer by William Gibson#4 Create a strong visual snapshotFinally, a snapshot is exactly that, a picture painted in words. You don’t want to make a whole landscape. Take a look at a random post card for five seconds.What stood out to you? How would you describe that scene to someone else? Thatâ⠂¬â„¢s the essence of a snapshot, the highlights, and standouts, not the overview.How to Start a Story Example:â€Å"The thing was big and white and hairy, and it was eating all the ice cream in the walk-in freezer.† Monster by A. Lee MartinezWhile you toil to create these openings, you want to avoid a few key elements. Each of these can destroy your efforts and drive the reader into dismissal mode.Avoid these elements when starting a story:MundaneClichà ©sâ€Å"He woke up†World building is about establishing what your world is, not what it isn’t. Describing how the regular world works and then adding ‘but mine doesn’t do that’ wastes a lot of time.Expect your reader to know mundane information and don’t bother repeating it. It bores you to write and the reader to read.Clichà ©Ã¢â‚¬â„¢s have their place in an established book genre. Don’t confuse a genre trope with a clichà ©. What you want to avoid is saying the same thing in the same way.Your fantasy world may well have a dungeon and a dragon, but you don’t want to put those facts too close to each other.Clichà © will kill emotion in its cradle. Readers want to feel something genuine and clichà © is the opposite of that.Far too many science fiction stories start with someone coming out of some kind of sleep. There is a temptation to start the story from the very first conscious moment of the character but remember that you don’t even really remember the first few minutes of your day.Start the story where you remember starting your day, usually after breakfast and post stimulant.Not convinced? Alien 3 started with Ripley waking up in a tube. Nobody likes Alien 3, ergo, no starting by waking up.#5 Construct a compelling first paragraphIf everything has gone to plan you have gotten a foot in the door, wedged the sucker open, stepped into the vestibule, and presented your wary, but accepting, mark†¦ er reader, with your wares.You ha ven’t made the sale yet, but you have an opportunity to deliver a spiel before they work a clever excuse to get you out.Seize that advantage by showing that your opening sentence leads into an opening paragraph that isn’t just more of the same but a makes some promises that most of the rest of the pages are also going to offer something worth sticking around for.Having gained some headway, you have more to lose than gain. That is, there are more wrong things to do with the first paragraph than there are right things.The right course of action has three options for your starting paragraphs:Stay the CourseRamp Up GraduallyDouble DownStaying the courseStaying the course means keeping the same tone and attention you presented in the first sentence. This works best for mystery stories or when you have started with a Dive.In both of these cases, the idea is often to put the reader immediately into the world and you need to be careful not to shake the hook loose with too much pull.Example: Back to Stephen King and The Gunslinger, the paragraph after the opening line is a delicious snapshot of the desert mentioned. It holds the reader, drawing them further into the enormity of the task presented by the preceding sentence. He already has us ready to find out more, so he sets the hook gently, rather than pulling us right into the boat.Note also how he goes from one strong type of opening, the Dive (mixed with a character connection), into a snapsh ot. Right there he’s established three strong openings without breaking a sweat.Ramping up graduallyRamping up gradually is seen more often in character connections and snapshots. With each detail you add through the paragraph, you build interest. The character gets slowly separated from other characters of their type.If you start with a high school student, you see how they break the mold. If you start with a city, you reveal what makes that city unique.Example: Consider the wide panoramic opening of EM Forester’s Passage to India, how he shows the country in an almost dreamlike shot you can immediately visualize. The book was written before film was invented and yet it used a standard technique employed in nearly all aerial establishing shots.Double downThe hardest technique to use is the double down. Here you pull hard and fast, hoping to take the opportunity gained by your first sentence to really wow the reader.While this can be done with several techniques, you s ee it least commonly with the Dive. If your action is strong enough, more action blows the reader away. However, a complication to the action works.By slipping in some Emotion or Intrigue you deepen the scene without pushing the reader out.Example: In The Night Circus by Erin Morgenstern, a mysterious circus appears in the first sentence. Complicating this matter is the first paragraph which suggests the sudden appearance wasn’t the kind where it was simply not advertised in advance but hints it may well have materialized out of nowhere.Regardless of the approach, remember that the first paragraph serves to grow your lead and hold the reader through the chapter.While pulling is the goal, the main aim, as mentioned several times, is to avoid pushing the reader out.We call these the Goldilocks Paradox:Too ObviousToo ObscureIn the Too Obvious scenario the reader develops a certain â€Å"Simpson’s Did It!† mentality. If they feel like they know exactly where the story is going, that this is just one more reprise of the hero’s journey, the fetch quest, the star-crossed lovers, they will put it down.Conversely, if you go Too Obscure, they won’t have any investment. Sure, nobody has ever really read a book quite like those composed by Thomas Pynchon, but then again, ask anyone what Gravity’s Rainbow is about and be prepared to get a ‘the what and who?’ in response.You want to land in familiar territory with some new spins. You don’t want to reinvent story structure or character, not in the first chapter. You need to gain trust before you start pulling the rug out from a reader.#6 Leave a hint in the last paragraphWhile the first sentence gets the reader hooked and the first paragraph makes promises, the last paragraph needs to introduce more concepts while limiting resolution.That sounds like a heavy order because it is. It isn’t all that bad once you break down the components.Aim for one of the following: Hint at the EndRoadmap to a PlanCliffhangerBookendEach of these chapter endings provides the reader a reason to keep going. Many television pilots fail at this, they either wrap up the first story and have nowhere to go, or they toss in a last-minute villain preview to suggest a larger threat somewhere.Sure, it worked out for Avengers to tease Thanos but they also had the advantage of a sixty year comics history to assure viewers they know how to build a multi-part story.When you give a Hint you want it to be broad enough to be interesting but narrow enough that your resolution (within the next chapter or two) satisfies it completely. If you toss an owl through a window to get Harry Hunter or Harry Potter to explore a magical world, you better make good on the magical world sooner than later.If you are building up a large world and need to set several things in motion before you get to the major plot, which is a risky move in itself, you need to show the reader a roadmap. The hobbits need to get out of the Shire before they can get to Rivendell on their way to the ultimate goal.#7 Opt to end the chapter on a cliffhangerEnding on a cliffhanger is usually a good call. The pulp stories of the 30s were sometimes christened Cliffhangers because they used this technique extensively. When releasing serial stories, it is the default way to go, how will our heroes get out of this sudd en predicament!?It makes the ending exciting and demands the reader pick up the next installment, or, in your case, turn the page and keep going just a bit further.Cliffhanger Generation Tricks and Tips:Someone Appears!A Lingering QuestionA Sudden InsightThe Depths AppearDropping a new character into the scene, especially one that shows up with the same aplomb as a first sentence Character Connection, gets the reader going. They want to know who this is, and why they will have importance to the next section.The end of the first chapter of Stardust by Neil Gaiman does this perfectly, introducing us to a baby delivered via faery door. You have to turn the page to find out more.In a Lingering Question scenario, you invite the reader to ponder something about the event that just transpired. Why was it so hard, so easy, what was the significance of the turns? Any question that goes unanswered makes the reader wonder. In a serial, they would have to wonder for weeks, or months. In a book, they can always find out by turning a few pages.Sudden insight works somewhat the opposite of the Lingering Question.Here, a character understands something that just happened, something the reader may have been in the dark about, this often goes hand in hand with the next tip. Knowing what is at stake drives tension and the character and reader both being ‘in on it’ delivers.The Depths Appear works well in science fiction, horror, and fantasy stories.Any place where the world isn’t just what is known, where other dimensional forces can act, where a universe of possibilities can exis t, it is possible for something else to be out there.Alluding to the larger forces at the end of a first chapter puts the story into a context against these larger, more meaningful threats. This is especially a good idea when your first chapter reads like a self-contained story.#8 Try a bookend for the first chapterI lied about the mother thing, turns out she really does want to read your book. She always did, she can’t not, mostly because she loves you.This type of ending paragraph reflects the Bookend. Here, you offer a mirror version of the first sentence to show that what has been set up and was so gripping originally has turned around. This works especially well for stories that start in a known world.Dorothy isn’t in Kansas anymore, Alice ends up down the rabbit hole, and the once bright sky is now overcast with the coming troubles.Start a Story off RIGHTAre you ready to start your story the right way- not just with the writing but with the entire process?Weve got the training to help make that happen.

The eNotes Blog New to eNotes.com Research PaperStarters

New to Research PaperStarters We do the digging so you dont have to. When you don’t know where or how to start your research paper, dive into an Research Paper Starter. We clearly explain and analyze over 1,500 complex subjects so that you can concentrate on learning what you really need to know and writing a great paper. Why use a Research Starter? Two reasons: easily fine-tune the thesis of your paper locate expert sources without spending precious hours scouring a library database Read on to find out more about this latest feature from ! If youve ever struggled with getting a paper off the ground, not knowing where to look to find the sources you need, our Research Starters are for you; they provide an excellent starting point for your research, so you can more easily plan your thoughts and find the primary and secondary sources your grader expects of your works cited. Thats because each Research Paper Starter includes an overview, a summary, an in-depth analysis with relevant details, a conclusion, and a bibliography for further researcheverything essential about a topic on a single, easy-to-use page. No matter what subject your paper falls under, weve got you covered. has 1,500+ Research Starters  in Literature, History, Science, Business, Education, Psychology, Sociology, Economics and more. Each topics Research Starter is specific and comprehensive, giving you a multitude of ideas around which to construct your essay. Planning your paper has never been this easy and productive! Looking for a specific topic?   Research Starters are listed alphabetically at this page and searchable by keywords. You can find the complete list at  /research-starters. Expand your understanding, engage with the world around you, and get the grade you want with an Research Starter. Ready to move on to writing  your paper? Check out helpful guide on How to Write a Research Paper in 10 Easy Steps.

Supervisor Interview Assignment III ( Is there someone who has Essay

Supervisor Interview Assignment III ( Is there someone who has Supervisor friends or contacts or you can be a interviewee if yo - Essay Example It is his duty to assess the performance of all employees working under the customer service department, their way of handling customer transactions, and to reprimand them when needed. He directly supervises a total of 20 employees under the customer service department. He graduated with a degree in Management. Before becoming a customer service supervisor, he was a customer service agent. Because of dedication and hard work he got promoted to this position. While he was still studying he was able to join seminars on work ethics and professionalism. He had also undergone management and leadership trainings provided by the company. He said that there a lot of qualities a good supervisor must possess but if he needs to mention three very important qualities, he will consider the following: Superb Leadership Skills- To effectively lead a team a supervisor should have this very important quality. Although it takes time to develop this one, but once a supervisor has it, then leading the t eam to success will be easy. Good Communication Skills- One of the most important components in business management is communication. Communication is not done in a way that will discourage an employee, there must be some sense of respect and openness to fully reach out to the members of the team. A Positive Attitude Towards Work- This type of job carries with it a big responsibility not only to the company but also to the customers. If the supervisor is able to show the eagerness to perform the job efficiently then the employees will be inspired to follow what their leader does. It's hard for him to determine the things that he wishes he knew before he became a supervisor. He just thought that he wishes he knew earlier the reason why we encounter customer complaints but he guesses it is true that you can never please everyone no matter how much effort you make. Secondly, he wishes he knew more about the things that cause signal disruptions because that is the usual complaint of our customers. He narrated that there was one time that a customer service agent received a call from a very angry female customer. She had complaints on signal disruption. The woman was so angry that the agent got frustrated and asked him to help her figure out a way to calm the customer down. Being the one in charge of handling these types of problems, he did not waste time; he talked to her politely and explained to her some possible causes of signal disruption. He then apologized to her for the inconveniences that interrupted her dealings and promised to take the necessary actions to solve the problem. He further stated that as a supervisor, he is the role model of the team. His own way of motivating his team members is by letting them feel that they are essential to the company. As much as possible he pushes them to do their best every day, and give them compliments every once in a while to boost their self confidence. He is lucky to have team members who are good listeners and fo llowers. He advised not to stop believing in your own capabilities. Never let other people ruin your beliefs and aspirations. He said that if you wish to become a supervisor in an instant that's definitely impossible not unless you came from a highly influential family. So he said to keep working hard and never surrender. Part II: Analysis Through this analysis, I will share my learnings and realizations from the recently conducted interview with the customer service supervisor. The interview shows an

Land Law Essay Example | Topics and Well Written Essays - 3250 words

Land Law - Essay Example The estate includes a gothic house and a ghost train ride which Lee constructed after acquiring the property. The sadly dilapidated and over grown ghost train track was lined with suitably frightening objects including two dozen ghoulish stone statutes some of which have fallen to the ground. Notwithstanding the sad state of the property, you mentioned that you fell in love with the train ride and bowed to restore it when you first looked around the property prior to the purchase agreement. And, as soon as you became the registered proprietor of Headlong Hall estate and after the completion date you immediately moved in. You were horrified to find out that Lee took the statutes with him after you have found out that the statute were the 1967 creation of Bridget Hepworth before she become a famous sculpture and is worth several hundred thousand pounds. After a week in the property you were surprised to find out that Ms Ingrid Cave is occupying the west wing of the Headlong Hall that M ister Peter Lee converted into a separate four-bedroom dwelling. Ms Ingrid Cave claims that Mister Peter Lee has held the West Wing for her in 2004 when she fell on hard times but the agreement was never registered by either of them. She further claimed that her career have taken a turn for the better and she spend most of her time in Mexico where she rents her own flat to explain her 12 month long absence and her irregular presence in Headlong Hall. With regards to the removed Bridget Hepworth carved statutes: I am afraid that Lee is well within his legal rights to remove all movable objects that are not considered permanent fixtures of the property. From your narration, Lee was able to bring the statutes with him when he moved out this indicates that no extra effort can be exerted to remove the statute thus it is considered movable. There was no mention that the purchase price includes the disposition of the statutes even if you mentioned that you fell in love with the ghoulish tr ain ride when you first saw it. The absence of this particular item in your agreement with Lee clearly indicates that all movable objects of the property being bought are not part of the property purchased. At this juncture, I would like to make a distinction between two kinds of properties—real and personal. Real properties refer to lands which include everything attached to it permanently while personal properties are movable properties which are objects other than lands that can be the subject of ownership, examples of which are stocks, money, notes, patents, and copyrights. Let us apply the classification into your situation, the statues were incorporated in the land but it was not permanently affixed to the ground. Thus, by its very nature, it remained a personal property. The rails, on the other hand, are permanent in character so it became part of the estate. Having dispensed with the classification of properties, let us examine the intention of Lee in his act of insta lling the statues. It is beyond dispute that it was Mister Peter Lee who paid for the construction and installation of the ghoulish train tracks including the setting up of the statutes. This indicates that it was not part of the original property when he acquired it. This indicates t