BMW's Acquisition of The Rover Group Essay Example | Topics and Well Written Essays - 1500 words

BMWs Acquisition of The spider Group - Essay ExampleSince the acquisition of scouter, BMW has tried more times to enforce the competitiveness of the acquired company, but with no particular result. In this context, the gains from the particular acquisition could be strongly doubted. The Resource/ Competence intercellular substance presented below can help towards the identification of the role of BMW in the development of Rover Group, the gains for the latter and the policies that should be applied by BMW in order to improve the process of Rover Group not only within its market but internationally. The acquisition of Rover from BMW has been prove a wrong decision through the years the companys losses were severe Rover failed to meet the targets set by the management team of BMW (at least as set in the menages acquisition in 1994). In 2000 Rover sold to The Phoenix Consortium and Land Rover sold to Ford BMW keep MINI brand (BMW, official website, 2007)The use of the Resource/ Com petence Matrix (as presented below) in order to identify the possible competitive advantages gained from the alliances, can lead to the assumption that there has been no particular benefit for BMW from the acquisition of Rover. On the other hand, Rover has been benefited in terms that it has managed to be brisk until today. In the Resource/ Competence Matrix below the resources used in the particular acquisition and the competencies winding are being analyzed in order to understand the consequences of the above acquisition for both the firms involved. It should be noticed that in order for the data related with the two firms to be represented appropriately in the Resource/ Competence Matrix, the following issue should be taken into consideration in the development of HR there are four factors that need to be taken into consideration culture management, strategic decision-making, stiff change, and market driven connectivity together comprise the HR competency domain of